The Top 5 Ways To Grow Your Social Media Following
By Sam Petragnani
This article details the five best ways to grow your presence on social media.
1. Short form content
Today, short form content is the best way to get yourself out there on social media. It’s quick and grabs the attention of your audience, only if you do it right. Nowadays, nobody really wants to watch a 3 minute video when they’re scrolling on Instagram or TikTok. Having a strong, 3 second hook will help the user stay longer for the video or prevent them from scrolling past your video. Short but concise content has taken over social media.
2. Consistency is key
This is true for everything, especially when you’re trying to grow your brand on the internet. Uploading everyday helps keep the engagement and attention of your audience. Nobody likes it when a brand or creator takes a hiatus or long break from uploading on Instagram, YouTube, etc. If you don’t have time during the day to upload, you can always schedule a post to go live the next day when you are busy. Putting yourself and your brand out there everyday is the key to success.
3. Collaborating with other brands or creators
Having the ability to collaborate with other brands and creators gives you the chance to combine each other’s audiences, creating more awareness and engagement. Collaboration also builds trust and can save you money regarding advertisement.
4. Using hashtags often
The use of hashtags helps bring awareness to your platforms, blog articles, and websites. One thing to remember though is you don’t want to use hashtags that are irrelevant just to fill up space. Use hashtags that are trending and relate to the content you are putting out.
5. Trying something different
I know that this can be hard, but it can create more engagement and has the potential to generate more views, if done right. It breaks the routine and catches the attention of possibly new viewers.
**Please keep in mind that Sam is not an expert and these are suggestions based on research. Please take the suggestions with a grain of salt and to your own discretion.**
-By Sam Petragnani, Dreissig Apparel Inc. Marketing Intern
Source:
https://www.forbes.com/sites/johnrampton/2014/09/29/25-ways-to-grow-your-social-media-presence/
Pic Sources:
https://bernardmarr.com/what-is-social-media-2-0-simple-explanation-and-examples/
https://blog.photobiz.com/blog-post/what-is-consistency-and-why-is-it-important-for-social-media
https://sproutsocial.com/insights/influencer-brand-partnerships/
https://sproutsocial.com/insights/what-is-hashtagging/